Why the methodology that drives billion-dollar outcomes still sounds like expensive therapy to most executives, and what to do about it.
Start by showing them it saves money, then they’ll actually listen to the creativity.
Great post. I’m big on design thinking and have run many projects, including a couple years with IBM. You’re absolutely right.
Amazing content. It took me awhile to recognize this problem, and I couldn't agree more. You articulated this problem with perfection. Incredibly done!
Start by showing them it saves money, then they’ll actually listen to the creativity.
Great post. I’m big on design thinking and have run many projects, including a couple years with IBM. You’re absolutely right.
Amazing content. It took me awhile to recognize this problem, and I couldn't agree more. You articulated this problem with perfection. Incredibly done!