Teaching your spaghetti machine to aim.

AI is making you faster at throwing, but are you sure you're hitting the right wall?

Jul 24 • Oscar Martin Gruno

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What gets measured, gets managed

The easier a thing is to count, the more likely it is to run the whole show. In product, that is how the conversion dashboard quietly becomes the whole…

Jul 19 • Oscar Martin Gruno

1

October 2025

Your best designer just told you they’re burnt out?

The real problem isn’t their resilience. It’s more likely your asinine approval process.

Oct 10, 2025 • Oscar Martin Gruno

6

September 2025

The 350-year-old hack for solving your AI troubles.

Why does every prototype you output just feel like ordering the same sandwich but with different bread?

Sep 3, 2025 • Oscar Martin Gruno

2

The execution trap: why teams sprint hardest when they're most lost

Your team didn't freeze when the reorg hit. They sped up. And that's the worse outcome.

Sep 2, 2025 • Oscar Martin Gruno

August 2025

Death of a WIMP designer

The design profession is having its Blockbuster moment, but are we all really screwed?

Aug 20, 2025 • Oscar Martin Gruno

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From Skynet to Figma: why designers can't escape movie logic.

How Hollywood hijacked our brains and why uncertainty terrifies us more than actual threats.

Aug 17, 2025 • Oscar Martin Gruno

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1

Why I hire designers who ask dumb questions.

Fresh perspective beats domain expertise every time. The candidate who questions your assumptions will solve problems your experienced team can't see.

Aug 11, 2025 • Oscar Martin Gruno

1

July 2025

Your design team is too slow (according to everyone else).

How well-meaning design leaders who explain creative timelines accidentally validate every complaint about design velocity and reinforce negative team…

Jul 31, 2025 • Oscar Martin Gruno

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1

How to talk to your CEO about design thinking (without making them cry).

You can have the power of suggestion or the power of veto. Unfortunately, most design leaders opted for the wrong one.

Jul 28, 2025 • Oscar Martin Gruno

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2

Mastering the chaos: The Designer's Role in the Age of AI

Everyone can design now. So what's your job?

Jul 21, 2025 • Oscar Martin Gruno

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